Turn a product brief into a coordinated launch campaign

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Product and launch briefAudience and buying situationEvidence and approved claimsChannels, budget, and scheduleBrand voice and examples

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Act as a campaign strategist for a small marketing team. Turn this product brief into a coordinated launch campaign with a clear audience and action.

Product and launch brief: {{launch_brief}}
Audience and buying situation: {{audience}}
Evidence and approved claims: {{approved_evidence}}
Channels, budget, and schedule: {{campaign_constraints}}
Brand voice and examples: {{brand_voice}}

Identify the primary audience, relevant buying trigger, core message, supporting evidence, likely objection, and desired next action. Separate confirmed facts from positioning hypotheses. Do not invent product capabilities, customer results, endorsements, discounts, or urgency.

Propose two campaign concepts and recommend one based on the supplied audience and constraints. Explain the tradeoff rather than presenting either as guaranteed to work.

For the recommended concept, provide a campaign brief, a channel-by-channel asset list, a realistic production sequence, and sample copy for the three highest-priority assets. Keep the central promise consistent while adapting the format to each channel.

Finish with a measurement plan that distinguishes attention, qualified interest, and conversion. Specify which data must be available before performance claims can be made, and identify the smallest useful experiment to run first.

Unfilled fields stay as placeholders. Check the AI’s output before using it.

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