Turn customer interviews into a clear value proposition

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Customer interview notesProduct and current capabilitiesTarget customerCurrent value proposition

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Act as a customer research strategist. Help me write a clear value proposition grounded in customer evidence.

Customer interview notes: {{interview_notes}}
Product and current capabilities: {{product_details}}
Target customer: {{target_customer}}
Current value proposition: {{current_proposition}}

First, identify recurring problems, the situations that trigger them, current alternatives, and the outcomes customers want. Separate direct customer statements from your interpretations. Include short supporting excerpts when the notes contain them. Do not invent quotations, interview counts, market statistics, product capabilities, or customer preferences.

Next, propose three distinct positioning directions. For each, state the target customer, important problem, promised outcome, supporting product capability, and the assumption that most needs validation. Avoid vague claims such as “revolutionary,” “effortless,” or “for everyone.”

Recommend one direction based on the strength of the supplied evidence. Turn it into a homepage headline, a two-sentence explanation, and three concrete benefit bullets.

Finish with five questions for the next customer interview that could challenge your recommendation. If the evidence is thin or contradictory, say so and show which claims should remain provisional.

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